MR.BOHO, was born in 2013 from the creativity and enthusiasm of a young team. Its wide range of sunglasses and watches are the result of a continuous process of research and innovation in its ideas. They identified the trend of mirrored lenses as an element of true potential and quickly realized that there was no brand that truly offered design and quality at a competitive price. They took the word from the Anglo-Saxon expression 'boho-chic' which eludes to bohemian and hippy inspirational styles with a touch of glamor and started to run.
In MR.BOHO, the ideas are clear. The goal is nothing more than developing high quality products at affordable prices, and endowing them with a personality of their own. Simple but elegant, basic but fierce; sunglasses and watches with a lot to say that highlight the attitude and style of the person who wears them, bringing together at the same time people who share a common cosmopolitan and restless attitude.
Production takes place in Italy but the brand is growing into over 20 countries at the moment, with more than 1300 points of distribution. It all started digitally so in South Africa, MR.BOHO is available online (we ship countrywide) but also in our Colourbox store on 4th Avenue in Parkhurst.
Since its inception, the Spanish fashion firm has shared its particular vision of the world through its inspiration, design and communication. In its new SS17, MR.BOHO goes deep into the world of colors, geometry and the mix of irregular bases and defined shapes. A collection inspired in the frenetic life that we all have learnt to live and even loved, and the fact of knowing when to disconnect, take a breath, rest and go ahead even stronger than before. Now, breathe in and breathe out.