Maaji Swimwear has been a champion of sustainable fashion since their inception and has been hard at work over the last few years to adopt sustainable practices. A fellow women-founded company with a majority of female employees, Maaji as made strides to make sure that their pieces are able to bring Maaji Maajic for years to come.

Maaji believes in and practices doing the right thing. When it comes to sustainability, that means practicing inclusion, transparency, ethical production, embracing diversity, and doing more to minimise their environmental footprint. The goal of waste-reduction inspired the creation of their reversible swimsuits. In 2011 they launched their Earth Warriors campaign to care for the planet by planting trees, and they've planted over 100 000 to date. They later reinforced their commitment to environmental care and protection by organising regular beach cleanups worldwide and even worked to centre their company team-building events around environmental awareness initiatives.

In 2019 they incorporated a sustainability department into their staff to help them reach the goal of being certified as a B Corporation, a certification that measures a company's entire social and environmental performance. The assessments conducted in the certification process measures a company's operations and business model impacts their workers, community, environment and customers. It really is the gold standard in sustainability certification.

Maaji has aligned their own goals, with those laid out by the United nations in their Sustainable Development Goals (SDGs). Their focus is on, goals 6, 8, 12, 13 and 14. Supplying and ensuring clean water and sanitation, providing decent work that leads to economic growth, fostering responsible consumption and production methods, championing climate action and caring for life below water.

In 2020 Maaji launched their first Earth Warrior Sustainable collection. The product of innovation and investigation of new materials and processes in order to create more eco-friendly products. Swimwear in the collection is made using fabric produced from recycled PET bottles, and printed using digital printing methods use less water and cause less waste than traditional printing methods.

We love stocking a premium international brand that is dedicated to not only creating environmental awareness, but living sustainability through their practices. 

March 23, 2022 — Sasha Heynes

Leave a comment

Please note: comments must be approved before they are published.