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Colourful News & Views

Running in Style with Maaji

While fashion and lifestyle brand Maaji is most commonly known for its iconic swimwear, active and yoga wear designs, the Columbian-born fashion powerhouse also offers fashion-loving runners a stunning range of running gear. In characteristic Maaji style, the range of sportswear designed specifically for running and jogging combine a fun and unexpected use of colour and prints with an unwavering attention to detail and emphasis on comfort.

run with maaji

It’s therefore hardly surprising that the online health and wellness platform Nutreat.co.za recently published an article comparing the 12 best running shorts for women for summer 2016.

In this comprehensive guide to this season’s most stylish and functional running shorts, the author examined the best of the season using the following main criteria: sizing, comfort, pockets, noticeable features and what use the shorts were best for. The roundup included 2 Maaji designs that are available for purchase online on the Colourbox shop.

The first pair of Maaji running shorts featured is the Watermoon Shorts, which according to the author herself are:

Super comfortable, and the thicker material and wider waistband made them the most comfortable short shorts out of the lot.

Hailed as ideal shorts for track sessions, short runs and yoga or Pilates classes, the Gleaming Canvas Shorts come in typically bold Maaji colours and prints and are available in a range of sizes to fit any runner wanting to exercise in supreme style and comfort.

watermoon shorts

The second pair of shorts featured in the list is the Reversible Ink Shorts, which are both striking in their look and feel and the most notable feature of being completely reversible. This provides the wearer with the utmost flexibility in choosing how she wishes to don the gear.

Considered ideal for walking and lounging and being extremely comfortable – as one would naturally expect from Maaji – the author notes that:

You’ll find yourself reaching for them for walks and everyday wear.

run with maaji

So if you’re looking for running shorts that not only feel great as you work out, but look fabulous too, check out the range of Maaji designs available to purchase online on the Colourbox store.

- Nutreat.co.za Article Curated For Colourbox

 

 

 

A Kite-surfing Mermaid by Michelle Hayward

It’s true, kite-surfing is not just for the guys; 'mermaids' can do it too!

Often women will look at me in utter disbelief when I tell them that I am a kite-surfer. The common misconception is that one needs to be really big and strong to do this sport, when in fact there are many women and even young girls that excel at kite-surfing. It may be an extreme sport, but that doesn’t mean women can’t dominate in this arena...

Kitesurfing-Mermaid

Though it may seem a daunting task, starting kite-surfing can actually be very simple. You don’t need to buy anything at first, just go for a few lessons where they supply everything you need.  Everyone takes their own amount of time to learn so do not get discouraged if you feel it’s taking too long. Because once you get up on the board you will experience a freedom like never before! Everything falls away and all you can do is experience that moment, where the kite is pulling you smoothly across the water...

Kitesurfing-Mermaid

When I first came across Maaji Swimwear, it was love at first sight. And with that, I didn’t dare take my beloved swimwear out on the water with me. I thought they would be too fragile to rough it up with me in the surf. I also didn’t think they would be comfortable enough to kite-surf in, as most other bikinis and even one-pieces are not.

However, I was starting to get tired of my uncomfortable board shorts and rash vest in dull colours. So finally, I tried out wearing my Maaji bikini. And once again, love at first sight! Or in this case, love at first session! I knew these bikinis where the most comfortable I had ever worn out of the water, but now I realised they were comfortable in the water as well. As an added bonus, I could also go from the water to the beach without an outfit change.

Kitesurfing-Mermaid

The second I took my beloved Maaji out on the water with me, there was no turning back! Maaji Swimwear truly epitomises the spirit of a woman – uniquely beautiful and captivating on the outside, tough and resilient on the inside. The good news is that Maaji also makes particularly comfortable one piece swimsuits, rash guards and active wear which are great for those who want more cover and protection from the sun.

Just as you should never underestimate a woman, you should never underestimate a Maaji either! So get out there in your Maaji. Take it into the sea with you, run and jump in it. Take it hiking, climbing or just lazing in the sun. Get sweaty in it, or just look pretty in it. Whatever you do, have fun the way a Real Mermaid should!

Follow the Sun This Season with oneseason

As the final winter chill starts to retreat, the glorious African summer sun begins to grace us with her comforting presence.

With her bright, yet rather humble arrival, most of us are likely to be lost in wonderful reverie, yearning to break free from the confinement of our thick winter layers. A release from the wintry weather means a return to loose-fitting outfits, fun days in the sun and long summer nights spent living life to its fullest.

oneseason

With the 2016 summer season just around the corner, Colourbox is pleased to present the official launch in-store and online on the Colourbox website of stylishly refined Australia-based fashion brand oneseason.

Born in the winter of 2006, oneseason is the brainchild of Shani Anderson, who at the time of its inception, held a bold and free-spirited vision for the upcoming summer. Having been in the fashion industry for some 3 decades, Anderson aimed to design a range of clothing that would usher in a new era of style and fashion for the women who loved and lived along the Australian coastline.

The oneseason brand followed from this vision and comprised an elegant collection of flowing dresses, stunning shifts and striking throw-over garments that quickly became rather popular and, over the last ten years, well known for their thoughtful nature, imbued with a summery sophistication.

From the very first oneseason range back in 2006 until the current collections of today, the brand’s pieces have been created with only the best quality Indian cotton and viscose. In addition to the luxurious feel of every oneseason garment that these materials create, every print has been hand-designed and crafted, finished off with a unique wash, specifically for the brand.

With oneseason stock available in several countries around the globe, including Australia, New Zealand, Europe and South Africa, the range and brand develop and evolve as it grows from season to season and strength to strength

Keen to get into summer in a truly unique oneseason garment? Visit Colourbox online or at our physical store in Parkhurst, Johannesburg to see more of their sun-inspired range.

oneseason

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