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Colourful News & Views

Exude Parisian Ready-To-Wear Chic with Lauren Vidal

Straight from the trend-setting and iconic streets of the French capital, Lauren Vidal is a women’s fashion brand and design house that has been on the forefront of ready-to-wear style for more than two decades.

Lauren Vidal

The oh so chic French label has, since inception, focused its creative and manufacturing efforts on not only employing sophisticated design techniques in line with current trends, but also on pushing the limits of ready to wear into bold and innovative new territory.

Borne out of the brand’s founders’ passionate intention of defining feminine style, without ever compromising on comfort or originality, Lauren Vidal boasts collection after stunning collection of ready-to-wear garments, each impeccably articulating the essence of modern femininity.

Each and every item of fashion to emerge from this super stylish, yet undeniably wearable design house adheres to the brand’s core ethos of producing exceedingly unique and fashionable creations impervious to the frequently fickle fads that seem to permeate the industry.

Utilising an impressive array of fabrics, prints and patterns, Lauren Vidal’s collections are all designed with the contemporary fashion-lover in mind. Characterised by an unmistakable modishness and unwavering commitment to maintaining the free-spirited attitude with which the brand was formed, every piece of Lauren Vidal fashion allows the 21st century woman to sashay through life as the absolute best (and of course, most fashionable) version of herself.

Having already stocked a stunning selection of Lauren Vidal denim items, Colourbox is an avid enthusiast of the brand and therefore extremely excited to announce the introduction of a fabulous new assortment of Lauren Vidal dresses and tunics to its offering.

Lauren Vidal

Ideal for the upcoming season, the range of new Lauren Vidal creations, available exclusively from Colourbox, will elevate your wardrobe to soaring new heights of chicness.

So go ahead and let the your inner charm and grace ooze forth in one of the latest creations from Lauren Vidal, available to purchase online or in-store at Colourbox, on 4th Avenue, Parkhurst in Johannesburg.

Calling All Fitness Lovers: Join the JOYVOLUTION!

Known for their unconventional, creative and colourful collections, swimwear super brand Maaji has recently released an exciting new range of activewear that Colourbox is thrilled to introduce to the South African market.

Maaji Joyvolution

Though this perennially popular Colourbox staple may primarily be seen by consumers as a superior swimwear design house, the brand has, since 2015, been creating iconic pieces of activewear, resulting in Maaji’s steadily becoming a major player in this segment of the global fashion industry. Maaji’s newest active range certainly lives up to all expectations and solidly cements the Colombian born brand’s place in this competitive space.

Inspired by the demands of pure athletic performance and with designs focused on the four key active pillars of yoga, running, dance and athleisure, this new collection – boldly entitled JOYVOLUTION – is so much more than just a range of clothing to work out in.

Maaji Joyvolution

The JOYVOLUTION range of active garments is a radical movement, a call to action to the sun-kissed Maaji lover to embark on a joyous voyage of vitality, out of the water and into the dappled forest, ethereal dance studio or sublime yogic retreat.

Every single JOYVOLUTION piece is typified by inventive shapes and lines, characteristic of the Maaji brand. These fresh forms create distinct silhouettes that define the daring and active 21st century woman; someone whose wardrobe matches her free-spirited, fun-loving attitude.

Maaji Joyvolution

Using only the highest quality pliable fabrics, the JOYVOLUTION line will comfortably carry the runner, yogi and dancer within to triumphant self-assurance. And with eclectic combinations of prints, coupled with the functional use of unexpected features, like mesh overlays, reflective details and zippered elements, Maaji has once again created a range that is as practical as it is pretty. Not to mention that certain items in the range are (as is often the case with this unique and cutting edge brand) completely reversible, allowing the wearer the utmost flexibility in choosing how she joins the JOYVOLUTION movement.

Maaji Joyvolution

So if you’re on a journey of self-discovery, seeking to expand your active, yet stylish lifestyle, the launch of this adventurous new line of fitness and wellness gear is just the call you’ve been waiting for. With JOYVOLUTION, as always with Maaji, the balance between function and form has been perfected, ultimately initiating a powerful movement towards fashion-forward and innovative designs that flatter as much as they perform.

Unleash your inner rebel and join the JOYVOLUTION movement, available to purchase online or in-store at Colourbox, on 4th Avenue, Parkhurst in Johannesburg.

Give Maaji a MUSEUM and they will FILL IT!!

¨ART ESSENCE 2016¨ 

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Maaji has created unique works of HEART that will make your summer a more colourful and joyful one! This collection is a unique blend of frosted pastels and neon brights, perfectly combined to enhance the sun kissed summer skin of their #RealMermaids, and as always each piece reflects their happy spirit and positive psychology, or as better called their MAAJI-NESS!  

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Four key colours of the Art Essence 2016 collection are Cyan Blue, Neon Lime, Pastel Pink and Orange Sherbet. Brushstrokes and hand-made details bring to life the beautiful prints, which not only evoke our artistic inspiration but also include playful swallows and leaf-texture details. 

The silhouettes are fashionable and functional, meant to be versatile: taking you from a surf in the ocean, laps in the pool, even the yoga studio...or everyday wear when mixed with other pieces; transforming them and giving them your own personal and casual feel. 

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Skimpy triangular tops are enriched with streamlined racerbacks. Sporty zip front athletic tops with crossed and racerback details are offered. High neck 70’s halter styles, lend a little support and coverage if wanted. For a more feminine touch there’s even off the shoulder ruffles! Molded underwire tops are now offered with a little extra built in boost or unconstructed for more natural looking support. 

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It looks like they dreamt their paintings and painted their Dreams! 

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Maaji is a 100% Colombian Brand, which is why its label is: Made in Colombia with love. 

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About Maaji: 

Since 2002, Maaji has been dedicated to the design and production of whimsical, luxury pieces. Influenced by their Colombian roots, co-owners and sisters Amalia and Manuela Sierra pursued their dream of creating a brand that would enchant us all with its unique inventiveness. The eclectic and unconventional collections are designed for the modern, creative soul who dares to experiment with fashion. All Maaji lines: Swimwear, Activewear, Cover Ups, Kids and Trunks balance a unique mix of colors, shapes, silhouettes and textures that define the brand’s philosophy. For Maaji, every single detail of the garment is important. Their commitment to generating products of excellent quality, design, and innovative technology is illustrated in their creations. Each Maaji swimsuit is completely reversible – offering two looks for the price of one.

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