Colourful News & Views

Calling All Fitness Lovers: Join the JOYVOLUTION!

Known for their unconventional, creative and colourful collections, swimwear super brand Maaji has recently released an exciting new range of activewear that Colourbox is thrilled to introduce to the South African market.

Maaji Joyvolution

Though this perennially popular Colourbox staple may primarily be seen by consumers as a superior swimwear design house, the brand has, since 2015, been creating iconic pieces of activewear, resulting in Maaji’s steadily becoming a major player in this segment of the global fashion industry. Maaji’s newest active range certainly lives up to all expectations and solidly cements the Colombian born brand’s place in this competitive space.

Inspired by the demands of pure athletic performance and with designs focused on the four key active pillars of yoga, running, dance and athleisure, this new collection – boldly entitled JOYVOLUTION – is so much more than just a range of clothing to work out in.

Maaji Joyvolution

The JOYVOLUTION range of active garments is a radical movement, a call to action to the sun-kissed Maaji lover to embark on a joyous voyage of vitality, out of the water and into the dappled forest, ethereal dance studio or sublime yogic retreat.

Every single JOYVOLUTION piece is typified by inventive shapes and lines, characteristic of the Maaji brand. These fresh forms create distinct silhouettes that define the daring and active 21st century woman; someone whose wardrobe matches her free-spirited, fun-loving attitude.

Maaji Joyvolution

Using only the highest quality pliable fabrics, the JOYVOLUTION line will comfortably carry the runner, yogi and dancer within to triumphant self-assurance. And with eclectic combinations of prints, coupled with the functional use of unexpected features, like mesh overlays, reflective details and zippered elements, Maaji has once again created a range that is as practical as it is pretty. Not to mention that certain items in the range are (as is often the case with this unique and cutting edge brand) completely reversible, allowing the wearer the utmost flexibility in choosing how she joins the JOYVOLUTION movement.

Maaji Joyvolution

So if you’re on a journey of self-discovery, seeking to expand your active, yet stylish lifestyle, the launch of this adventurous new line of fitness and wellness gear is just the call you’ve been waiting for. With JOYVOLUTION, as always with Maaji, the balance between function and form has been perfected, ultimately initiating a powerful movement towards fashion-forward and innovative designs that flatter as much as they perform.

Unleash your inner rebel and join the JOYVOLUTION movement, available to purchase online or in-store at Colourbox, on 4th Avenue, Parkhurst in Johannesburg.